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The Situation with Digital Marketing Personalization

The Situation with Digital Marketing Personalization
by Pardot.

As marketers become more and more digitally savvy, it’s becoming clear that consumers have raised their expectations of marketing campaigns.
In exchange for personal information, purchase history, and the countless other datapoints driving the big data trend, customers expect timely, relevant, and valuable marketing, not just the broadcasted campaigns of the past.
In order to succeed in today’s crowded marketplace, marketers need to personalize their marketing and web experiences for their customers and sales prospects alike. However, according to a new study from Econsultancy, many marketers are struggling to implement personalization in their digital marketing efforts.
Pardot has created the infographic above to provide a concise view of the current state of personalization and how marketing automation platforms can help marketers tailor their digital efforts for more impact and better results.

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