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How to Pick The Right Social Media Platform to Grow Your Business

Your salespeople are online, and so are their prospects and customers. They make up the millions of people who are on social media on a daily basis. How can your sales team reach out to people in their pipeline? This infographic breaks down 12 different popular social media sites, including Facebook, Instagram, and LinkedIn, as well as sites you may not be as familiar with, like Meerkat and Vimeo. For example, Facebook is ideal for building a community around your brand, and the majority of its users are college graduates or people who have some college education. And a site some salespeople may neglect is YouTube. It has over 1 billion users, and the site—even just the mobile site—reaches more 18-34 and 18-49 year-olds than any cable network. YouTube and Facebook each offer unique ways to connect with prospects and customers online, and with stats on those two sites, as well as information on ten more sites, your salespeople can reach out more effectively. Check out the infographic above to learn more on how social media can help drive sales.

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