Anatomy of a Page Optimized for Voice Search SEO (Google Home)

Backlinko analyzed 10,000 Google Home search results to answer the question:

How do you optimize your site for voice search?

Specifically, we investigated the role of 11 potential ranking factors (including PageSpeed, Schema, and HTTPS) on voice search results.

And in this Infographic Backlinko has shared what they discovered.

A Summary of Our Most Interesting Findings Are As Follows:
1. PageSpeed appears to play a major role in voice search SEO. The average voice search result page loads in 4.6 seconds (52% faster than the average page).

2. HTTPS websites dominate Google’s voice search results. In fact, 70.4% of Google Home result pages are secured with HTTPS.

3. Google prefers short, concise answers to voice search queries. The typical voice search result is only 29 words in length.

4. Schema may not play a key role in voice search rankings. 36.4% of voice search results come from pages that use Schema (which is only slightly higher than the worldwide average of 31.3%).

5. Authoritative domains tend to produce voice search results significantly more than non-authoritative domains. In fact, the mean Ahrefs Domain Rating of a Google Home result is 76.8.

6. Content with high levels of social engagement tends to perform well in voice search. In fact, the average voice search result has 1,199 Facebook shares and 44 Tweets.

7. Simple, easy-to-read content may help with voice search SEO. The average Google voice search result is written at a 9th grade level.

8. We found that very few voice search results had the exact query in their title tag. Therefore, creating individual pages for each voice search query doesn’t appear to be an effective voice search SEO strategy.

9. The average word count of a voice search result page is 2,312 words. Therefore, Google tends to source voice search answers from long form content.

10. Content that ranks highly in desktop search is also very likely to appear as a voice search answer. In fact, approximately 75% of voice search results rank in the top 3 for that query.

11. Appearing in a Featured Snippet may help you rank in voice search. 40.7% of all voice search answers came from a Featured Snippet.

For detailed data and insights from Backlinko's findings visit here.


  1. Hello, I have browsed most of your posts. This post is probably where I got the most useful information for my research. Thanks for posting, maybe we can see more on this. Are you aware of any other websites on this subject. B2B sales leads


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